Privacy Policy

We collect information you provide directly to us when you fill out a contact form, request a quote, place an order, subscribe to our newsletter, or otherwise communicate with us. This includes:

• Personal identifiers such as your full name, email address, phone number, and postal address.
• Business information including company name, industry sector, and job title.
• Order and transaction data including fabric specifications, quantities, delivery preferences, and payment details.
• Communications you send us, including support requests and feedback.

We also collect certain information automatically when you visit our website, including your IP address, browser type and version, operating system, referring URLs, pages viewed, and the date and time of your visit. This data is collected through cookies and similar tracking technologies.

Extice uses the information we collect for the following purposes:

• To process and fulfill your orders, including communicating with you about order status, shipping, and delivery.
• To respond to your inquiries, quotes requests, and customer support needs.
• To send transactional emails and important account-related notices.
• To send marketing communications where you have given consent, including newsletters, product updates, and industry insights — you may opt out at any time.
• To improve our website, products, and services through analytics and user behaviour research.
• To comply with applicable laws, regulations, and legal obligations.
• To prevent fraud, protect our rights, and enforce our Terms of Service.

We will never sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.

Our website uses cookies — small text files stored on your device — to enhance your browsing experience, remember your preferences, and help us understand how visitors use our site.

• Essential Cookies — required for the website to function correctly. These cannot be disabled.
• Analytics Cookies — help us understand traffic patterns and improve our content (e.g. Google Analytics). These are only set with your consent.
• Marketing Cookies — used to deliver relevant advertisements. These are only set with your consent.

You can control and manage cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. You can also withdraw your consent at any time by updating your cookie preferences in our cookie banner.

We may share your personal information with third parties only in the following circumstances:

• Service Providers — trusted third parties who help us operate our business, such as payment processors, shipping partners, email delivery services, and hosting providers. These parties are contractually bound to protect your data and may only use it to provide services on our behalf.
• Legal Requirements — when required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers — if Extice is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.
• With Your Consent — for any other purpose with your explicit consent.

We retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting obligations.

Order records are typically retained for seven (7) years to comply with financial regulations. Marketing preferences and communication history are retained until you opt out or request deletion. Website analytics data is anonymised after 26 months.

When personal data is no longer required, we will securely delete or anonymise it in accordance with our data disposal procedures.

Depending on your location, you may have the following rights regarding your personal data:

• Right of Access — request a copy of the personal data we hold about you.
• Right to Rectification — request correction of inaccurate or incomplete data.
• Right to Erasure — request deletion of your personal data, subject to certain legal exceptions.
• Right to Restriction — request that we limit how we process your data in certain circumstances.
• Right to Data Portability — request your data in a structured, machine-readable format.
• Right to Object — object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent — where processing is based on consent, withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact our Data Protection team at privacy@extice.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction.

These measures include SSL/TLS encryption for data in transit, encrypted storage for sensitive data at rest, access controls limiting data to authorised personnel only, regular security audits and penetration testing, and employee training on data protection best practices.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but will notify you promptly in the event of a data breach affecting your rights.

Our website may contain links to third-party websites, plugins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you.

We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every website you visit when you leave our site.

Our website and services are not directed at or intended for children under the age of 16. We do not knowingly collect personal information from anyone under 16.

If we discover that we have inadvertently collected information from a child under 16, we will delete that information immediately. If you believe a child has provided us with personal data, please contact us at privacy@extice.com.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last Updated" date.

For material changes that significantly affect your rights, we will provide more prominent notice — such as a banner on our website or an email notification to customers — prior to the change taking effect.

Your continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer: